Tricar Unveils New Logo
For the first time in over 30 years, Tricar has a new face.
The previous logo served the company well, providing a memorable visual mark since the inception of Tricar in 1986. Under that banner the company has grown to service a large part of Southern Ontario, building over 6,000 residential units to date. Now, as they look to embark on their next chapter as a company, it is time for a new look.
“The original logo is well established with strong brand recognition but as our company looks ahead to the future, it was time to modernize our brand identity and adapt to the ever-changing digital applications” Tricar’s Marketing & Media Manager, Jen Grozelle, said. Adam Carapella Tricar’s VP Operations, added “tbk [the advertising agency used to complete the project] provided great leadership and guided us through the process; we truly value their creative branding and marketing expertise. To take the previous Tricar logo and modernize it while maintaining the strongly recognized brand elements, upholding our commitment to high-quality products was no easy task.”
The revamped logo, as well as the redesigned company website, reflect Tricar’s continued focus on quality while embracing the innovative trends of the future.